Alex and Ani - The Company

Business Ethos

Named Ernst & Young's New England Entrepreneur of the Year and SBA RI Small Business Person of the Year in 2012, Rafaelian is a force of positive energy building a business with a conscience. A directing light and continuous motivation, Rafaelian is living proof that anything is possible with hard work and a little favorable energy.

We create meaningful, eco-conscious jewelry and devices to favorably empower and link mankind. We share a passion for the health and wellbeing of our world, our communities, and our private paths. ALEX AND ANI items are happily created and crafted in America and made with love.

What Is Positive Energy?

ALEX AND ANI items are instilled with favorable energy. Ancients referred to this valuable energy as "chi" and "prana," whereas modern-day science describes it as essential force. It is the natural energy that supports life.

How Does ALEX AND ANI Utilize The Power Of Positive Energy?

We embrace the power of positive energy as our core company belief. Each item is infused with positive energy in three important methods. Second, the signs included in our designs bring their own energy and are accompanied by attentively crafted and diligently researched significance.

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